Trace TV has partnered with Jose Chameleone to support his upcoming Chameleone Unlimited concert, with the deal witnessed today by Trace Group boss Olivier Laouchez and the singer himself.

Under the partnership, Trace TV will run advertisements promoting the concert across its channels and through th continent, provide exclusive coverage of the event, extending its visibility to a wider audience.

The partnership brings together Uganda’s leading music star and an international music media brand highlighting the role of media partnerships in promoting major live music events.