Soliyana Nigussie is making a name for herself just four years into Influencing and Content Creation. The Ethiopian creative who loves to travel is currently staying in Uganda, and we caught up with her to understand a few aspects of her content creation.
Quick Info:
- Real Name: Soliyana Nigussie
- Brand Name: @Soliyana81
- Date of Birth: 29th August, 1999
- Career: Influencer, Content Creator, and Small Business Owner
- Years Active: Since 2022
What originally inspired you to start creating content, and how has your niche evolved since then?
Even before TikTok, I enjoyed making videos for my own entertainment and sharing them with friends. When TikTok came along, I started posting my videos on the platform. Initially, I experimented with different types of content, but over time, I became more interested in creating funny skits, especially those related to food. That’s how my content niche gradually evolved.
How would you describe your unique creativity to someone who has never seen your work?
My creativity is a mix of humor and relatability. I mostly adapt trending videos and ideas to fit my personality and style, adding my own twist to make them funny, entertaining, and relatable.
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What was your first impression of the Ethiopian digital landscape compared to the one you are experiencing in Uganda now?
I started creating content consistently after moving to Uganda, so I haven’t had much experience with Ethiopia’s digital landscape. Most of my experience as a content creator has been in Uganda, where I’ve grown my account, experimented with different content styles, and learned to understand the local audience and trends.
What motivated your move to Uganda, and how has the transition affected your creative process?
I first came to Uganda for a visit, but I fell in love with the culture, the people, and the overall experience. That inspired me to move back and make Uganda my home. Living here has exposed me to new cultures, perspectives, and creative opportunities, which have influenced my content and helped me connect with a new audience.
How do you feel the Ugandan audience interacts with your content compared to your followers back home?
I feel that my Ugandan audience tends to receive my creative content more openly. Sometimes, with my Ethiopian audience, I find myself having to explain that certain videos are purely for entertainment and content creation purposes.
They can sometimes take things more seriously, even when my intention is simply to make people laugh. It’s an interesting difference I’ve noticed in how audiences interpret and engage with content.
Which specific aspects of Ugandan culture or daily life have most influenced your recent content?
The friendly nature of Ugandans, their sense of humor, and the positive interaction with my audience have influenced my content. Their feedback and encouragement motivate me to keep creating and experimenting with new ideas.
What are the biggest challenges you face as an Ethiopian creator working in a different cultural context?
One of my biggest challenges is filming content on the streets using my phone because of the risk of phone theft. It sometimes limits my freedom to capture spontaneous moments and create content outdoors.
How do you balance maintaining your Ethiopian identity while integrating into the local Ugandan scene?
As a fellow African, I wouldn’t say I experienced a major cultural difference or culture shock. This made it easier for me to maintain my identity while embracing and learning more about Ugandan culture and its people.
Are there any specific Ugandan creators you have collaborated with or feel inspired by?
There are many Ugandan creators I admire. I believe each has their own unique qualities and creativity that inspire me in different ways. Some of them include Tenge Tenege, Ghetto Kids, Brennan, and many others.
How do you handle the pressure of staying relevant in the fast-paced world of social media?
I try to stay updated with trends and adapt the ones that fit my personality and creativity. However, I don’t put too much pressure on myself. I believe consistency, creativity, and enjoying what I do are more important than chasing every trend.
What role does storytelling play in your content, and how do you ensure your message resonates across borders?
Since my content is mainly visual and doesn’t rely heavily on spoken storytelling, visuals help me communicate emotions and messages that people from different cultures can understand and relate to.
What are your long-term goals for your brand within the East African creator economy?
My goal is to grow my brand across East Africa, collaborate with different creators and brands, and inspire people through my creativity and unique style.
What advice would you give to other African creators looking to expand their influence into new territories?
Be open-minded, embrace different cultures, stay consistent, and don’t be afraid to step outside your comfort zone. Your creativity has no boundaries!
What is one thing you want your audience to remember about you beyond the digital screen?
I want people to remember me as an authentic Ethiopian creator who used creativity to connect cultures, inspire others, and make a positive impact beyond social media. More than just entertaining people, I want my content to bring people together, break barriers, and leave a lasting impression.
The END
