A couple of Ugandan artists resorted to podcasts, some of which have turned out to be successful in recent months.

Using different platforms like YouTube and TikTok, artists including Bruno K, Sheebah, and Kalifah AgaNaga have used their position in the industry to provide platforms for people to express their opinions, promote music, and also gossip.

Spice Diana says she wouldn’t engage in such gossip shows because they are not really beneficial to her brand.

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While speaking in an interview, Spice, who is set to hold a concert next year, noted that she is cooking something very different from podcasts, and she plans to change the current norm of gossip podcasts.

I may do it in a different way, away from podcasts. I may not do it in the same setup with chairs, microphones, and interviews. What people are doing has been done before.

So mine might be different. I have something I am cooking, and it’s not really a podcast. I cannot sit on a podcast and gossip without benefiting from it.