Ugandan media personality Edwin Katamba a.k.a MC Kats has expressed his discontent with how media stations in Uganda today employ presenters based on their viral content on , rather than professional media talent.

In an interview with Dr. Mich Egwang, MC Kats, who has worked at the best TV stations in Uganda, including WBS TV, NTV Uganda, and NBS TV, revealed how, before quitting presenting on TV, he analysed the crop of presenters on different TV stations.

His findings highlighted a common factor: that most of them had been hired based on their viral content on .

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Before quitting TV, I looked at different TV stations and their respective presenters, apart from the seniors like Dagy Nyce, Douglas (Lwanga), and Calvin (Da Entertainer), and I was like, “I can’t be on TV with a TikToker who blasphems, with a girl who just showed her nudes and they’re working on national TV. I can’t be in this box anymore!”

He believes that this has ruined the quality of journalism in mainstream media because most of these personalities became viral sensations due to obscene content and nudity.

Social media numbers (hold the power now). You think people still go for screen tests as I went to WBS TV? It’s about how many people you have on , how much noise you make on , and you’re given a TV show. You learn from the job.