Uganda’s music industry is once again having one of its biggest conversations: should artists focus on getting millions of views or on building a loyal fanbase through good music?

Many music lovers believe the industry has slowly drifted away from rewarding quality music. Instead, songs that quickly trend on and other social media platforms often receive the biggest push, while some well-produced tracks struggle to get the attention they deserve.

As a result, more artists appear to be creating music aimed at going viral rather than making songs that stand the test of time.

Singer A Pass has been among the loudest voices on the issue. Over the past few years, he has repeatedly argued in interviews and Live sessions that talented musicians are not appreciated enough, while