Ugandan digital media brand Brice Promotions is expanding its entertainment coverage beyond Uganda, documenting major music, cultural, and entertainment events across East Africa and other African destinations.

Founded by Ayesiga Brian, Brice Promotions has built a growing portfolio that combines entertainment reporting, event coverage, artist-focused storytelling, and digital content production, with an increasing focus on activities taking place across the continent.

Uganda’s entertainment industry is increasingly connected to the wider East African entertainment scene, with artists, promoters and audiences frequently crossing borders for concerts, collaborations, cultural festivals and other major events.

Brice has followed this regional movement through professional coverage of entertainment and cultural activities in Kenya, Rwanda, Zambia and Zanzibar, expanding its footprint beyond the Ugandan market.

The platform’s 2026 international coverage portfolio includes several assignments and major events across different African destinations.

Brice Promotions’ Entertainment Coverage in Kenya

In Kenya, Brice documented activities surrounding the World Rally Championship Safari Rally on March 13, 2026.

The platform also covered entertainment activity in Kenya on June 21, including the widely circulated Shakib Cham and Arrow Boy incident, as well as a performance by Nigerian singer Ruger.

The assignments highlight Brice’s focus on both major organised events and entertainment stories that generate significant public interest across Africa.

Rwanda has also become an important destination in Brice Promotions’ regional coverage.

On March 17, 2026, the platform covered Doja Cat’s performance in Kigali at BK Arena as part of Move Afrika: Kigali. Global Citizen confirmed that the event took place on March 17, with Doja Cat headlining the show.

Brice Promotions later documented the African Rally Championship in Rwanda on July 10, followed by coverage of a Diamond Platnumz concert in Kigali on August 30.

The Rwanda assignments further expanded the platform’s coverage of international artists, African musicians, and major public events beyond Uganda.

Brice Promotions’ regional activities later extended to Zambia.

On September 18, the platform documented a VIP concert featuring Diamond Platnumz, Awilo Longomba and Ayra Starr, before covering the African Connect Concert featuring Ayra Starr and Diamond Platnumz on September 19.

The Zambia assignments added another market to Brice Promotions’ growing international portfolio while strengthening its focus on major African entertainment personalities and live events.

On September 25, Brice Promotions documented a Zanzibar Island tour, broadening its coverage beyond concerts and music events to include cultural and tourism experiences.

The assignment provided an opportunity to capture the wider environment surrounding East Africa’s entertainment and tourism industries, adding another dimension to the platform’s regional storytelling.

Brice Promotions’ expansion comes at a time when Africa’s entertainment industry is becoming increasingly interconnected.

Music, social media, and live events have made it easier for artists to reach audiences across national borders, while digital media platforms are playing an important role in documenting and distributing these experiences to audiences across Africa and beyond.

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For Brice Promotions, the growing regional portfolio adds an international dimension to a brand that began in Uganda and continues to develop its presence across African entertainment markets.

From Kampala to Nairobi, Kigali, Zambia and Zanzibar, Brice Promotions continues to document major entertainment, cultural and lifestyle activities across African markets.

Founded by Ayesiga Brian, the Ugandan digital media brand is building an expanding regional portfolio that combines event coverage, artist-focused storytelling and digital content production.

The continued expansion positions Brice Promotions as a Ugandan entertainment media platform increasingly focused on telling African entertainment stories beyond national borders.

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